Adidas - Dictate Your Own Moves

 

For a D&AD Young Blood briefing, me and Tom Rentmeester came up with this (non-winning) solution on how Adidas could claim big city’s. Throughout the year's car companies have lobbied and invested in roads, making a car the best way to travel.

 

In that sense maybe sports brands should invest in infrastructure that favours runners and cyclists. Not going against the cars, but presenting a better alternative. With stop-motion animation, we’ve presented this way of thinking and challenging Adidas to build walk/cycle bridges in large cities, claiming cities for decades, while encouraging sports activities.

 

Voice by: Jamal Ata