MAKING SAND

 

Graduation project at Willem de Kooning 2019 Advertising (autonomous), nominated for the Drempelprijs.

 

Making Sand is about finding joy in the mundane.

 

Most systems are built to make tasks more efficient, getting what we want quick and effortless, even though efficiency does not bring us fulfilment. Why are we designing our day-to-day duties to strive towards something with no human value?

 

Making Sand explores a method where efficiency holds no value. It's a celebration of the process, giving meaning to the day-to-day by showing how we can put joy in the mundane.